Merging on/offline with a little social stuff mixed in
Published: 2009-07-22
It becoming more common for marketing campaigns to break the boundaries between the real and digital worlds. More recently the introduction of social elements to these productions has increased the personal connection. My two favorite examples are the newly launched Nike Chalkbot - http://www.nike.com/nikeos/p/livestrong/en_US/chalk_messages (part of Nike's wearyellow.com campaign) and the slightly older but rather memorable 'Baker Tweet' by Poke - http://www.pokelondon.com/story/project-launch/mmmm-doughnuts-arduino-style-
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